5 Tips to Increase Rent in 2025

As rental markets cool a bit across the country, many landlords and investors are looking for ways to make their rental properties more attractive to renters and increase rent in 2025. Making your property stand out can help attract quality tenants, minimize vacancies, and maximize your returns. 

One way to add value to your rental property is to offer features and amenities that are increasingly important to renters. With more Gen Zers entering rental markets, we’re seeing some industry-wide shifts in what renters want and expect in rental properties and property management. 

Here are a few property management trends landlords should pay attention to when marketing their rentals to attract the best tenants and get the best returns. For more ways to get the most out of your investment properties, visit ezLandlordForms.com and take advantage of our full suite of property management tools. 

Technology-Based Rental Property Services 

A clear trend in property management is renters wanting more technology in all aspects of their rental experience. From tech-based management solutions to in-unit technology. 

The good news is that adding technology to your property management systems improves experiences for both tenants and landlords. This means adding more tech will not only help you attract and retain good tenants but it will also make your life as a landlord easier. 

Here are some key ways to integrate more technology into your rental business this year: 

• Online lease creation, signing, and storage 
• Electronic rent collection 
• Rent payment systems that offer autopay feature 
• Online maintenance requests and maintenance tracking 
• Electronic lease renewal agreement
• Keyless entry 
• Smart thermostats

Health and Wellness Amenities 

Gen Z and baby boomers make up a significant percentage of current rental markets. Both groups are increasingly focused on health and wellness and want living situations that help to promote overall health and wellness. 

While fitness centers are one of the first things that come to mind for wellness amenities, there are other ways that landlords – even landlords of single-family homes – can cater to this rising demand. Here are some ideas to consider to help increase rent: 

• Improve outdoor spaces and feature outdoor spaces when marketing your rental
• Highlight a unit’s natural light or make upgrades to increase natural light 
• Offer air purifiers or air filtration systems
• Create communal gardens 
• Provide discounts to local gyms or yoga studios 

Sustainability 

Sustainability is a growing concern for renters, and more people are looking for properties that can help them live a more sustainable and eco-friendly lifestyle. Making your property more environmentally friendly will not only help you attract tenants, but it can also help to lower operating costs and reduce your carbon footprint. 

Some features to consider to attract tenants looking for sustainable housing are: 

• EV charging statings 
• Recycling programs
• Composting 
• Energy-efficient HVAC systems
• LED lighting 
• Water-saving features 
• Energy-efficient appliances 
• Solar panels 

Flexible Lease Terms 

One feature renters are increasingly prioritizing is flexibility. Increased job movement and changes in job demands have made flexibility a growing concern for renters. Some people are even choosing to rent because it provides more flexibility than home ownership. 

Given this focus, flexible lease terms can help attract a broader pool of tenants. Offering month-to-month leases, mid-term leases, and long-term leases can ensure you consistently attract a quality group of applicants for your vacancies. 

While we generally favor long-term lease agreements, offering flexible leases at higher monthly rent prices can be a good way to stay competitive even in cooler rental markets. 

Pet-Friendly Properties 

Pet ownership continues to be on the rise in the United States, and nearly 70% of US households have pets. Most renters with pets are unwilling to give up their pets to move into a pet-free rental property, no matter how nice it is. 

Making your rental units pet-friendly is an increasingly effective way to attract more applicants. While there are some risks associated with allowing pets, the right property management systems can drastically minimize these risks. 

We encourage landlords to allow pets but to minimize the risks associated with pets by: 

• Including a pet addendum in the lease agreement 
• Charging a pet fee 
• Using a pet reference letter to ensure the pet won’t pose a risk to other tenants or neighbors

Get Access to a Full Suite of Tech-Based Property Management Tools

ezLandlordForms has the tools you need to provide your tenants with an excellent property management experience. Our user-friendly tenant screening services, online lease agreement and lease signing, and online rent payment system make management easy for landlords and tenants.

Create an account today to help attract and retain quality tenants for all of your rental properties.